Operating a successful online business means staying ahead of your competitors who are offering similar products and services. Part of marketing your business to consumers involves researching trends that make your website appear more frequently on search results, and your website design should appeal to the people who are finding your site in their organic searches. Getting ahead of your competitors by researching trends will increase the amount of traffic that stays on your website, and you should see an increase in your conversion rate as well.
Similar to what Forbes wrote about the best design choices for 2018, there’s more to making an impressive website than making everything look aesthetically pleasing. This still holds true for website design standards in 2020. While there are many concepts that will make your website stand out among competitors, many of the practical techniques that you should employ on your site are focused on functionality and search engine optimization (SEO). After all, the main reason you have a website is to sell products and services that your business offers, so you need to be sure that your information is optimized to rank high on search engines. The following list of the top 11 website design elements are picked for aesthetic value and functionality.
Best Practices and Design Standards
In the business world, people often look at best practices to get a good idea of what direction to take their company. If you‘re new to marketing, looking at best practices will help you understand what the online business community deems as the best course of action for helping get your website onto more search engine results pages (SERPs). We’ll be going through a list of design and development ideas that have been discussed by experts throughout the marketing community because these ideas have been proven to be successful. The items on this list are best practices because the experts in the industry have deemed them to work, so we’ll be sure to mention where each practice originates as we make our way through the list.
#1: Choose Bold Colors
Sondora Marketing recommends using bold colors and simple design elements on your website. These experts make a good point that many companies choose to rely upon safe color palettes, so a new trend in web design for 2020 will be choosing colors that attract a lot of attention. Sondora also points out that our digital devices are evolving to make bright colors more impressive to the people that visit our websites. Will you dare to be bold by choosing bright colors in 2020?
This chatbot best practice comes from the folks at Medium. Have you been trying to collect more information from users that visit your website? Complicated forms and newsletter opt-ins are the tired old ways to get information from visitors. People would rather speak to a representative of your company. This web design best practice will give your business a digital interface that will actually speak to your visitors.
#3: Collages of Photos and Art
When it comes to keeping people interested in your website, you should be incorporating eye-catching images that make readers want to hang around. If you’re relying upon stock images and royalty-free pictures, then you’re going to have trouble satisfying your users. The moment that a user notices that you’re using free images, they begin losing interest in your site. The trend in web design and web development for 2020 is to include photographs that incorporate artwork, such as doodles and collages.
#4: Monochrome Will Be Popular
This tip is among the top recommendations for web design and development for 2020 from Graphic Mama. Graphic Mama reminds their users about the popularity of color-schemes that relied upon two colors (duocolor) that were frequently used for websites in 2017. They believe that the trend for website design is becoming even more simplified. Monochromatic filters rely upon the use of just one color. You can create stark contrasts for the images that you put on your website by applying a monochromatic filter. Many of the popular editing applications come with this feature, making it easy to implement this new trend in web design.
#5: Asymmetrical Layouts
This is another tip from Sondora Marketing that is designed to push the buttons of your visitors. If you really want your visitors to notice your pages in place of your competitors, you need to do something to make your content look different. Even if you’re writing stellar copy to put on your pages, your website looks the same as your competitors. Sondora Marketing points out that most companies are using a grid-based web design platform, so the average company has been keeping their webpages symmetrically balanced. However, one of the trends in the next year will be to make pages look unbalanced. This doesn’t mean you need to go crazy with your layout, but you should take some risks to make a big splash among your visitors.
#6: Earth-Tone Colors
Earth-tones are recommended by the folks at Graphic Mama because of how these colors are associated with vintage fashion.
#7: Dynamic Content
According to Medium, dynamic content impresses new users because it appeals to the specific interests of each individual that’s visiting your website. Even if you are appealing to a target demographic, you are likely dealing with multiple segments of consumers, so you need to have content that is designed to appeal to a variety of interests. Using SEO keywords, dynamic content changes to appeal to the user that’s visiting your website, so your website will look different for each segment of consumers.
If you think dynamic content is a web design and development tactic that will help your business, you should consider detailing your target consumers. Break your target audience into segments based upon the interests of each consumer that visits your website. In order to capitalize off of this idea, Medium suggests creating an area that is specifically designed for members.
#8: Artistic Typography
Many brands rely upon pictures to show their visitors information about their brand, and they include lengthy articles to drum up interest in their products. However, this new trend in typography will set you ahead of your competitors. Artistic typography combines the information contained within words with the design of simple graphics. Graphic Mama notes how this new trend incorporates beautiful flowery designs and interesting geometrical shapes.
#9: Metallic Pictures
Another top trend that Graphic Mama recommends is using shiny metallic pictures on your website. They claim that this trend works best when applied to simple pictures of products, and they also recommend using gold metals because of the implied relationship with luxury.
#10: Augmented Reality (AR)
Another trend from Medium is this unique offering that few businesses are putting to use on their websites. If you want to appeal to consumers that enjoy high-quality technology, you should invest in a website design that includes some elements that classify as augmented reality.
What is augmented reality? This trend in website design allows your customers to actually test out how products will appear after they purchase something from your online store. AR incorporates either pictures or video to showcase your products to consumers. For example, selling clothing with AR allows consumers to see what it will look like on them before they purchase it, or a consumer might use a picture of their home to see what a new color of paint will look like.
#11: Use Drawings From a Real Person
This last best practice in web design is from Sondora Marketing. Instead of relying upon digital graphics and fancy computer animations, you can appeal to consumers with artwork that’s made by a real person. The pros at Sondora point out that hand drawings will make a big impact in the upcoming year because they remind users that a real person is behind the digital representation that is appearing on their devices; people like to see something that’s handmade.
Putting These Best Practices to Good Use
These trends have been developed by thoughtful marketing experts, but actions speak louder than words. In other words, it’s great that you’ve taken the time to read through this list of the best practices for 2020, but your business will only benefit from this knowledge by taking the time to put these best practices to work. Industry professionals have shared their advice on the best practices in website design and development, so you will be able to take advantage of their sage advice. It might take time to see actual results from these tactics; you might even need to work with a marketing team to accomplish some of your goals for your business. However, you will be able to reap the fruit of your labor if you remain steadfast in your pursuit to appeal to new customers.
Thanks for reading "2020 Web Design and Development Standards And Best Practices", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.