If you’re a small business owner or marketer, you know how important it is to make your business stand out when you attend trade shows. Beyond having a great booth design, capturing lead information is key. his article will review the top eleven trade show marketing apps and software that are ideal for your small business. By the end of this article, you’ll have several new resources to tap into.
Popular Small Business iPad Apps for Trade Shows
- Onspot Social
- CDS Xpress Connect
- ShowGo Mobile
App 1 – Camcard
Camcard is one of the excellent trade show apps available. This app allows individuals to exchange business cards virtually. It also has the capability to store customer data and organize it in a way that it is easily accessible from anywhere you have a reliable internet connection. You can export your collected data into Excel, Outlook, Salesforce, and SugarCRM. You can schedule reminders and assign individual tasks to each of your team members. This is both an app and software.
The app is free, and you can read more and purchase the software here.
App 2 – Square
Square is essential for any small business to be able to accept credit cards anywhere. If you’re planning to bring your business to trade shows as a vendor, you have to have Square. Square uses a small magstripe credit card reader and an app to process credit card payments. You plug this right into your device, whether you want to use your Android or iPhone smartphone or tablet, they are both compatible. There are no monthly fees, but Square charges 2.75 percent for every swipe.
You can get Square by clicking here.
App 3 – ICapture
iCapture is excellent for trade show marketing with a small business. With this app, you can scan your trade show badges, grab leads and business cards, build an email list, do drawings and giveaways and access lead retrieval. Once you have everything, you can create follow-up emails, and you can do all of this without an internet connection. The small business plan is just $10 to $25 per month, and you have the option to pay a one-time fee of $79 for a one-month access with no obligation to keep going.
You can find more about this app here.
App 4 – QuickTapSurvey
QuickTapSurvey is a quick and efficient way to poll and collect data from your clients or potential clients. It is compatible with Android, iPad, or iPhone devices. This app lets you conduct surveys in real-time during the trade show. You can also send out email surveys after the show. This app gives you the option to customize each survey with categories and questions, get reports, capture signatures, and select random winners for giveaways. This app starts at $16 a month and goes up.
You can read more by clicking here.
App 5 – WhatsApp Messenger
While you’re at a trade show, you can use the WhatsApp Messenger to keep in touch with your team, no matter where they are on the floor. You can have free messaging conversations, and this can be done with different devices and several people at once. This app gives you the ability to share documents, pictures, voice messages, and call hosting. It is completely free to use, and it is compatible with all devices.
This software is an important piece of keeping in touch with your team, and you can get it here.
This app allows you to take your small business presence on social media to the next level. You use your iPad at any location, and it allows you to collect contact information like email addresses, survey responses, and feedback from potential customers. You can also use this app to build your social media presence, and reach out and engage your customers or potential customers on social media platforms. This will help to keep your business relevant and on your client’s minds.
If you would like to learn more, you can click here.
App 7 – CDS Xpress Connect
This trade show software lets you follow-up with every potential lead you get from the trade show. You can either scan or type in badge numbers to pull all of the individual’s information and store it in the software. You can also send any prospective customer questions, rate any leads, schedule appointments with them, forward leads to your team, and send follow-up emails to anyone who is a good match to your questions.
This app is available for a free download, and you can find out more by clicking here.
App 8 – ShowGo Mobile
If you’ve done trade shows before, you know that getting your entire team to the event on time is half the battle. This app lets you make schedules, list hotel accommodations, current inventory, and staffing needs in a cloud storage database. You can send all of this information to each of your team’s Android or iOS devices. This is especially helpful for last minute changes or flight cancellations. You will also have access to reports with ShowGo’s 35 pre-made options.
If you want more information, pricing, and software options, you can click here.
App 9 – Leadature
When it comes to trade show marketing, Leadature is software you want to have for your small business. This app was designed to grab and qualify any leads in real time. It also distributes collateral electronically, and it will accelerate any lead through the pipeline for sales. It does all of this while offering real-time measurements. Your team can access this software through their smartphones, tablets, or PCs, and you don’t need an internet connection for it to work. You can also scan any non-encrypted badges and pull information from them.
You can find out more by clicking here.
App 10 – TinyScan
As a small business owner, you know how important networking and gathering potential client’s information is. This is where TinyScan comes in. This trade show software allows you to scan business cards, brochures, or any document in any light levels. Once they’re scanned, you can upload them to a PDF format and adjust the color and shading, so they’re readable. As soon as you’re finished, you have the option of organizing and sharing them with your team through a cloud software.
You can find out more by clicking here.
App 11 – IDScan
The final app on our list of trade show apps is IDScan. This app is completely free, and it allows you to quickly collect potential customer’s information while you’re at the trade show. Scan the person’s conference badge, and organize your leads into categories. This will help maximize your follow-up potential because you can group them into cold or hot categories. Once they’re grouped, you can export all of the data you’ve collected into Dropbox, email, or an Excel spreadsheet.
If you want to maximize your potential client base, you can find out more by clicking here.
Each of these eleven apps can help you maximize your small business’s potential when you attend trade shows. They are all excellent tools to help spread your brand awareness, and it is a good idea to look into them before you attend your next event or trade show.
Thanks for reading "Trade Show Software and iPad Apps For Small Business Success", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.