One of the quickest ways to grow your customer base is by good old word-of-mouth marketing. This is an extremely effective strategy and is completely free for a business, as their customers are doing the client-getting for them. In the technologically advanced world we live in, word-of-mouth is no longer face-to-face, rather, it’s done through online business reviews. Today, we’re going to take a look at the top 15 strategies to encourage your existing customers to leave you good reviews online.
This may seem overly simple, but getting more customers to leave you a review online can be done by asking them to do so. If your customers are overly satisfied with the services or products that you create, they’ll be more than glad to leave you a review. Your website designer can craft a unique looking button or simply link out to the review page in text, such as “Please review our business on Yelp” on your website. Call-to-action buttons have been proven to work time and time again.
A great way to get instant access to your customer base to ask for reviews is social media. It’s no surprise to many that individuals utilize social media sites multiple times per day. This means they will likely see your post asking for reviews of your business the same day you ask. This strategy is best used occasionally and your message should be a short one. Simply call their attention to where they can leave a review and why you would appreciate their feedback. Another great tactic you can use with social media is encouraging your customers to ‘check in’ at your location on their Facebook profile page. When they do so, Facebook will email them to request a review of your business the following day.
3.) Follow Up Emails
If you deal with your customers through email, then you should be utilizing this communication outlet to ask for reviews. A good practice is to have a general template that you can use for all your customers, with a few areas left open for customization. You don’t want to mass send every one of our clients a generic email. Instead, be sure to include their name, your past interactions, and products or services you’ve provided them with. This more personal touch will remind them of your relationship and make them more likely to leave you a review.
4.) Create An Instruction Guide
Not everyone is familiar with using online review services and you should keep that in mind. The reason they haven’t left you a review yet may be because they simply don’t know how to or didn’t know the review site existed. Take the time to write a step-by-step guide on how to leave reviews on the website of your choosing. You can distribute this guide through email, social media, or in person.
5.) Use Call-To-Actions On Your Receipts
One thing that every one of your customers will be given is a receipt for their purchase of your products or services. Use that opportunity to put your call-to-action about reviewing your business in front of them. This works for both paper and electronic receipts. Businesses, like Chipotle, are currently utilizing this strategy at the bottom of their receipts and have shown major customer response in doing so.
6.) Personally Ask Them
This simple strategy can do wonders for the number of business reviews that you receive. Take the time to ask every customer you deal with to leave your business a review. Throwing in a few reasons why it’s important for your business can help too. Most people are more moved to take action and write a review when they have made a personal connection with you.
If you’re really having issues with getting more reviews, you can always offer incentives for doing so. A monthly or weekly give away to a random customer that leaves you a review can be a good strategy. Incentives can be discounts to your business services or products in the future, cash, or other cool prizes. You want to offer anything that will push your customers into spending their valuable time writing your business a review.
8.) Give The Opportunity To Be Featured On Your YouTube Channel
Some customers just like to be in the spotlight and you can use this knowledge to your advantage when leveraging for more business reviews. Encourage your customers to send you a review video they created about your business. You can then upload these videos to your business’s YouTube channel to create a playlist of reviews. Your customer is happy they are featured on your YouTube channel for other customers to see and you get more reviews.
9.) Call Your Clients Up And Ask
If you have been in business for a while, it’s likely you have customers you may not have seen face-to-face in a while. This is especially true for businesses who see clients only a few times a year. By taking the time to specifically call these customers and ask them to review your business you can get more reviews. This is a great way to connect with your customers and to institute the idea of sharing your business with other people.
Many online review sites, such as Yelp and Foursquare, have window clings and stickers available for purchase. You can simply purchase these products and hang them up at your business. This forms the connection with your existing clients that you have a review page on these websites. This works especially well for brick-and-mortar businesses who retain consumer presence for long time periods, such as sit-in restaurants and gyms. The longer your customers are at your business and see these logos, the more likely they are to take a second to leave you a review.
11.) Display Your Existing Reviews
An effective strategy to remind customers to leave you a review is to display the current reviews you already have and where they are from. You can do this on your website or even at your offline location. Customers are more encouraged to write you a review as they may be featured on your next showcase of reviews.
12.) Incentivize Employees
Make getting reviews an optional task for your employees. These are the people that usually interact with your customers on a daily basis. Encourage your employees to get your customers to leave reviews about the service that they performed and your business in general. Those who get mentioned in reviews can receive an extra incentive. This tends to work well as a way to keep employees motivated and to start a friendly challenge amongst your team to help the business perform better.
13.) QR Postcards
People who received personalized mail from a business they are familiar with are more likely to read what it has to say as opposed to mail from businesses they’ve never heard of before. You can use this information to your advantage by using snail mail to contact your customers. You should use a QR that directly links them to the review site of your choosing. Remember that anything you can do to make things easier for your customers to write their review is going to encourage more to do so.
14.) QR Code Review Business Cards
As you learned above, making reviewing your business as simple as possible is going to allow you to get the most amount of reviews possible. A QR code is an easy way to let customers access your review page directly without having to type in the address. By imprinting your QR code on special review business cards that encourage customers to leave you a review, you can give your customers the convenience of taking the card with them to complete the review at a later time that works better for them.
15.) Drop In A Slip With Each Order
One strategy that you can implement right away is simply printing out a slip of paper asking for customers to leave you a review and then inserting the slip into product boxes or bags along with the receipt. This is a quick and easy way to let your customers know that you value their reviews of your business. You can get as creative as you want with these by adding multiple review sites and even QR codes.
Thanks for reading "Effective Strategies to Encourage Customers to Leave Business Reviews", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.