There are a lot of ways to promote your business. With the increase in use of smart phones and internet, digital marketing is all the rage. Social media is a great way to reach a large amount of people for free. However, you need to be able to use it in the right way if you expect to see results. Hare are 7 tips for making social media marketing work for you.
1. Utilize All Platforms
There are a large number of different social media platforms. Some of the most popular options include Facebook, Twitter, and Instagram. Many people have a favorite option. They will look at that app more often than the others. If you only use one platform, you could miss reaching people who prefer a different platform. Create a business account for all of the most popular platforms. Be sure to keep up with changes in popularity of new options. This may seem like a lot to manage, but there are a number of programs to help you manage all of your social media accounts in one place. You can post on all of your platforms at one time, allowing you to spend your time focusing on your business.
2. Do Not Flood People With Posts
Some companies make the fatal flaw of uploading promotional posts absolutely every single day if not several times a day. The person managing the social media accounts assumes that the more they post, the more likely people are to see them and utilize their services. Unfortunately, excessive posting can have the opposite effect.
Have you ever seen an annoying commercial so many times that you actually turn to another channel just to avoid it? The ad becomes repulsive instead of interesting, and you are more likely not to buy their product. Many people have the same reaction when they see the same company posting too often. They may unfollow the posts or even block them all together. It’s generally considered best practice to upload promotional posts 2-3 times a week at most. If you do choose to post more often, make posts entertaining or informational.
Post things that encourage interaction from customers and potential customers. Once you have a large number of followers, you can post different polls and questions. You do not want to do this when building your friends list since you may not get very many responses at this time.
People will eventually start to comment on your posts on their own. When they do this, it’s a good idea to acknowledge these posts. Say thank you for any kind words. Talk with customers who bring up a negative experience to see what you can do to improve the situation. Not every comment will relate to customer experience. Feel free to respond to humorous comments as well!
You need to let people know that you have social media accounts. Do this by hanging up sings in your physical store. You can even promote them on your receipts. You should also promote them on your website. Put links to your social media accounts on the main page where everyone can find them easily. Finally, you should promote your social media accounts in your email marketing campaigns and all other print ads. A small mention of your social media accounts in the corner should suffice. All of your marketing should come together to help people access you in their favorite way.
5. Offer Discounts and Host Contests
Some people require a little more encouragement to follow your business on social media. One of the best ways to build your social media account is to offer people something for going there. When people like your page and follow you, give them a discount. You can also regularly offer discounts only available on your social media accounts to encourage people to continue to look at your posts. Discounts aren’t the only way to make people be your friend. You can get people on your site by offering contests and getaways. Try making contests that force customers to help promote your business. To enter, they must write a review or write a funny jingle about your store and send in a video. You may be losing money by giving away the prize, but the promotion can create a lot of business.
6. Create Interesting Content
People share things online that their friends and family may find interesting. The most commonly shared things are heartwarming, hilarious, or sincerely informative. Create a video, picture, or post that follow suit with the things you most often see being shared. One common thing to do is create a video of you and your company doing something wonderful in your community. If you work with or personally own animals, share cute animal moments. You can create something you find hilarious as well. Whatever you decide to post, ensure that your company name is clearly stated. If the content is well-liked, people will share it with friends and family, increasing exposure. Be shameless. Go viral.
7. Get Customers to Help Promote
People love posting online. Give them something to post while at your store. You can set up a particularly cool photo opportunity. Do what you can to ensure that your name will get in the poster when people post it. You may even get people in your store simply to take a picture.
People are more likely to trust a recommendation from a friend than an ad from the company itself. Encourage people to post a positive review or tag your business with a discount. When they do this, you will gain exposure to everyone on their friends. This is especially helpful if the person posting has a large number of followers in your area. People with a large number of followers, called influencers, can be worth more free merchandise or even a paycheck.
Thanks for reading "How To Use a Social Media Marketing Strategy To Grow your Franchise", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.