Long gone are the days where you simply needed to “have a website” for your business. It also doesn’t matter how amazing your website looks if it can’t perform numerous tasks at lightning speed, efficiently, and completely securely across any number of devices. When the time is knocking at your door to finally get a professional, higher-end website for your business, or to revamp your less-than-modern current website, it is well worth your time, money and energy to turn to the pros.
A professionally-designed website should be viewed as a necessary business investment, not an expense. In today’s exceedingly digital world, the ROI (return on investment) to having a website that provides great user experience and is fully optimized to rank high in relevant searches (SEO) is incalculable and necessary for your business to succeed.
A web credibility research study from Stanford found that a person’s judgment regarding the credibility of a company is 75% based on that particular company’s web design. This finding alone shows that the ROI for trusting your web build in the hands of professionals is well worth the cost. – Bill Ross, CEO of Linchpin SEO, A Raleigh SEO Company
7 Reasons Why It’s Worth Investing in Professional Website Development
1. Vision + Experience
Attempting to build your company’s website internally often ends up on par with the equivalent of shopping at an exceptionally high-end fashion boutique and somehow expecting that clothing to still be in style next year, let alone three years from now.
Professional web design agencies always have their eyes on not only what trends in design, content, off-site integration, user experience (UX), and search engine optimization (SEO), are “on trend” digitally now, but they are also envisioning what your website will look like and need two years down the road.
A professional website design agency doesn’t simply build your website, they bring their expertise, professional insight, and vision to the table. Even if you and your company’s team have simply a vague outline of what you envision for your business’s website, a great professional web design agency is highly experience in helping your team refine that vision and make sure it’s realistic for your site build and that it will hold up as digital trends evolve. Remember, technology breakthroughs happen constantly, straying on the cusp of new trends, codes, software, and digital marketing shouldn’t be the biggest use of your time. Team members of a professional website design company are tasked with maintaining the knowledge base of what is coming down the pipeline digitally.
Professional website development companies also have the expertise to handle the intricate technical details that you may not have thought of. For example, their team should also handle the non-design elements of a website build such as purchasing and registering a domain, configuring email for your team, establishing ongoing IT services, site hosting, setting up analytics, and more.
2. Two Letters: UX
User Experience (UX) is more important than ever when it comes to building a new website or refreshing your company’s former website. Design teams are well-versed in creating great UX by building a meaningful and relevant experience for visitors on your website. This includes the four following principles of UX:
- Information architecture
A professional website design company knows exactly how to format your site to help visitors find the information they are looking for in a fast manner, free of any potential pain points that will cause them to bounce to a competitor’s site. This decreases visitor frustration, significantly lower the site’s bounce rate, increase customer satisfaction, and grow your company’s credibility leaps and bounds.
3. Three More Letters: SEO
Your business’s website can be the most visually captivating in your vertical, but it means nothing if it isn’t being found in relevant searches or receiving the type of traffic you want. From site structure to ensuring optimized content to mobile-friendliness, all the way to technical SEO such as link-building, a professional website development company understands how to build a website to please search engines and boost your website’s search engine optimization (SEO).
For example, did you know about Google’s “Bert” update? It’s being touted as the biggest update since rank brain, with Bert serving as an acronym for Bidirectional Encoder Representations from Transformers (say that five times fast!). Web design pros know all about how to build your site to keep up with the intricate updates like these that will greatly affect your site’s chance of being favored by search engines.
When it comes to making sure your website has best-in-class SEO, turn to the pros.
4. Fully Responsive Design and Mobile Integration for All Key Features, Especially Load Speed
Modern search engines take page load speed and mobile responsiveness into account a great deal more than they did just a few years ago when determining how they will rank sites in relevant searches. Consumers have become more demanding of a near-instant page load time, meaning that search engines prioritize faster-loading websites/webpages when the quality of content and other SEO metrics are comparable. Digital consumers expect to receive advanced functionality from your website that flows seamlessly across all their devices.
Professional website design firms have invested in the best technology to test and optimize your company’s site on every possible device with high-tech software. Please, don’t believe that because your website loads “fast enough” on a few phones, tablets and computers within your office that must mean it’s up to par. Website-building professionals will be able to ensure images are optimized at the perfect dimensions and size for the best download speed, as well as other similar niche optimizations to make your site load as lightning-fast as possible, greatly lowering your chance of visitors bouncing.
5. Make the RIGHT First Impression
When it comes to your website, you only have one chance to make a first impression. Do you want to know how many seconds you have to make a great first impression on your ideal website visitor? The answer is not even one second.
According to a study conducted by Google AI (formerly Google Research) on the role of visual complexity and design factors of websites, he average website visitor decides whether they will stay or leave a site, engage or not engage with that brand, in the incredibly short timeframe of between 17 and 50 milliseconds. To put this in perspective, an average eye-blink takes between 100-400 milliseconds.
A professional website development company is fully aware of this. They can design your website to find the perfect balance on the digital tight rope between enticing design paired with captivating content, and making that near-immediate captivating first impression that will keep visitors on your website.
6. Benefit From the Latest Digital Trends in Design Creativity
Tapping the development professionals doesn’t just ensure your business will end up with a website that is fully up-to-date with best-in-class standards in site build. Turning to the pros also ensures your website will have the latest and greatest in creativity in the website design and layout.
Remember, while the main reason to turn to website development professionals is most typically for their digital and best-practice site build expertise, they are also creative professionals at heart.
7. Post-Launch Site Support at your Fingertips
Unless your business happens to focus on the building of websites itself, you likely have bigger fish to fry than spending hours (or more realistically days) fixing website issues or revamping the site as styles and digital trends inevitably evolve. The need for change(s) to the site will be inevitable. New features integration will be needed, content and imagery updates are essential, structure changes are important, and the seamless integration of new pages is crucial. It may be tempting to do all of this yourself, but realistically, is that where your time is best spent? Or should the success of your business and the products or services your business offers be your main focus?
Working with a team of professional website developers and designers lets you focus on your business’s offerings and not on learning the ins and outs of web development. Ideally, a truly great website development company will leave your company site in a state that has a backend update platform that can be managed and updated by your most junior team members.
Thanks for reading "7 Reasons Why It’s Worth Investing In Professional Website Development", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.