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New Page Creation SEO Checklist For Beginners

Below you will find a basic SEO checklist for new page creation. It acts as a is a reference and guide to ensure that each new page contains all the basic foundational SEO elements to allow for easy indexation and findability.

Part of the PageRecommendation
Create a unique URL- Use all lowercase characters

- Use hyphens to separate words (ex. home-entertainment NOT home_entertainment, or home&entertainment, etc.)

- Create static URLs when possible, avoid session IDs and dynamic parameters

- When possible use 115 characters or less
Make the page accessible to users and search engines- Add the new URL to the XML and HTML sitemaps

- For public pages add at least one on-site, followable link to the news page where it’s most relevant to users
Create a unique page title- Select one or two keywords that accurately describe the page’s content

- If applicable, include the brand name at the end of the title

- Don’t exceed 70 characters
Create a unique description tag- Use keywords from above to accurately and conversationally describe the page’s contents

- Description tags can influence SERP click-through rates so make sure the description is informative and compelling for your target audience

- Do not exceed 280 character.
Optimize the page’s content- Make sure important content is contained outside of flash, javascript or iFrames

- Make sure text is not rendered as an image

- Naturally and sparingly place keyword variations prominently on the page, using bold, italics or header tags (place primary keywords inside an H1 Header, place secondary keywords inside an H2 Header)

- When possible create content that will drive links (use a variety of videos, images, bulleted lists etc.)

- Check with your SEO team for special instructions on optimizing PDFs or video
Optimize on-page images- Add an ALT tag to all images describing the image’s content

- Make sure descriptions are accurate, don’t ‘keyword stuff’

- Use 100 characters or less (including spaces)
Make use of meta directives when applicable- If the new page is replacing an existing page place a 301 redirect on the old, relevant content to pass link metrics

- Use the “rel=canonical” tag if the content may be considered duplicate and closely mirrors a more authoritative page

- Use the Robots.txt directive