Walk-in clinics are designed to provide healthcare without the patient having to make an appointment. These facilities provide basic medical treatment for a fraction of the cost of an emergency room visit. This option is popular among many patients due to its convenience. If you would like to start your won walk-in clinic or are interested in promoting your current facility, you need to make sure that you have a website that offers the most essential information. Not only that, but it should be well-designed. Here are seven things that every best in class walk-in clinic should include in their website design.
It’s important to remember that your visitors will likely live in different areas of your city. If you have more than one location then you need to let them know that they have several options if they’re interested in your care. The best way to do this is to create a locations page. This page should contain a list of your locations. Each of these listings should include an address, phone number, and a map that helps them to plot out the directions from their home.
If your facilities have different operational hours make sure that you include the hours by each location. You may also include the types of treatments that each location specializes in. This will make it easier for the patient to decide which location best suits their specific needs.
2. Insurance and Pricing
One of the biggest concerns your patients may have is the cost of the treatment. If you want to help them make the best decision then you need to include a page that discusses your insurance and pricing. Specifically, you should let them know if you accept most insurance types. If not, you should specify which providers you do accept. Let them know if their coverage may vary by location.
You may also offer a detailed pricing list that helps them to get an idea of how much they may pay out-of-pocket if they don’t happen to have insurance. Consider dividing your pricing list into categories. You may include things such as minor injuries, minor illnesses, skin conditions, and general checkups. Make sure that you list a price range next to each category.
3. Patient Reviews
People are always on the lookout for clinics that have a great reputation. And in many cases, they’ll check for reviews to find out what others are saying about their level of care. So if you want to attract more patients then it’s a good idea to include a patient review section on your website. This can be an excellent way to assure your future patients that you offer top-quality services.
Your review page may feature a few testimonials from your past clients. You could also use a widget that links your page to your Yelp reviews. You also have the option of working with a third-party review app that allows your patients to give you star ratings and leave comments on your website.
4. Contact Us
Walk-in clinics don’t usually require someone to make an appointment. However, you should always provide as much contact information as possible. This is because your patients may have a few questions about your services and the treatments you offer. They may also want to know more about billing and the types of insurance that you accept at your clinic.
Create a page that lists all of your information. Give them your phone number, physical address, and email address. You may also consider including a form so that they can ask a question without having to call the office or visit in person. Just make sure that the form is simple and that it asks for their contact information.
5. Bill Payment
If your customer chooses to pay out of pocket then you may need to bill them after their visit. If you would like to ensure that bill payment is as easy as possible then you need to integrate a bill payment section into your website. Ideally, you should place a “Pay Bill” button at the top of the page so that it’s highly visible. Your bill payment page could offer several options. You could allow them to pay by credit card, their bank account, or even a Paypal account. The more options you offer your patients the easier it will be to receive their payments.
6. About Us
Before coming in for treatment, your patients may want to know more about you and your staff. Create an About Us page that gives a little information about your clinic. When did your clinic open? Has your clinic received any awards for exceptional care? Do you do special work for the community such as outreach programs? Do you sponsor certain groups or organizations? What is your mission? This will help to give your clinic a personal touch. And it will also show that you care about others.
7. Ways to Give
If you offer free programs and would like to encourage others to help you with giving back, you could always include a section that instructs them on how they can help. Whether you include volunteer opportunities, charity events, or donation opportunities it can further demonstrate your desire to help the community. It also helps you to further engage with your future and current patients.
While you could rely on direct mailing advertisements and billboards to promote your walk-in clinic, it’s also a good idea to establish your presence online. Create a website that outlines the basic care that you offer. Make sure that your visitors understand their payment options. Include patient reviews and an About Us page so that your future patients can get to know a little bit more about you. You should also encourage your visitors to give back to the community. Each of these design strategies can be an excellent way to reach your target audience.
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Order Title: Every Best In Class Veterinarian Website Design Should Include These 7 Things
Article Title: Every Best In Class Veterinarian Website Design Should Include These 7 Things
While many businesses are using social media such as Facebook to interact with clients and customers, there are reasons a website is still necessary to run a successful veterinary office. Not only are there people that do not have access to Facebook, a website can include more information organized in easy to find areas. Not only can clients learn your location, hours, and availability, they can find out if you offer the services they are looking for and work with the animals they own. Here are seven things every Best in Class veterinarian should include in their website design.
One of the number one reasons a client will go to your website is to find out what services you offer, and if you offer what they are looking for. You need to make sure your list of services is easy to find and easy to understand. If you don’t want to include it on the Home page, make sure the tab or link to the appropriate page can be found quickly. Don’t hide it at the bottom of the Home page or within another page.
Make sure your list of services has its own page. Be sure to start with what animals you work with, such as dogs and cats, and/or exotics and farm animals. List out as many things that you offer as possible. Group by species or specialty. Give brief explanations of the more complex procedures and tests. You can always discuss the services in more detail during an actual appointment, but it’s still a good idea to give your customers details to start off with.
It’s important that your customers know up front what your payment options are. If you take cash, credit cards, and checks, put that information on your website. If all payments must be made at the time of service, be sure to include that as well. Clients will be upset if they are asked to pay at the end of a visit and they didn’t realize that was going to happen.
Some veterinary offices work with pet insurance companies. If you are one of those, put the information with payment options. Be sure to name the exact insurance companies you work with and what services they’ll cover. If you work with a health credit company that allows clients to put their services on a payment plan, make sure that information is on there as well. You want your clients to be as prepared as possible when it comes time to pay their bill.
Some services will cost a lot more than others. And some will be hard to determine before an appointment where you have a chance to examine a pet. Unfortunately, not everyone can afford expensive treatments when their animals are sick. They need to know what they might be charged before committing to any kind of treatment.
Make a list of basic rates your office charges and put them on your website. Include prices for things such as check-ups, vaccinations, x-rays, IV treatments, overnight observations,and spay or neuter surgeries. You should also let clients know that estimates for more complex procedures are available before or at the time of service.
Hours and Appointment Availability
It can be difficult for people to bring their pets to the veterinary office. Most work and have to go before or after their own business hours. It is a good idea to create an area on your website where you list your weekday and weekend hours. If you have walk-in times open make sure those are on there as well.
Some veterinary offices offer early morning, late night, or 24-hour emergency services. If you are one of those, put the criteria for emergency calls on your site. Give the appropriate contact information to contact the veterinarian available at off times. It is a good idea to put this information in the Hours and Availability section of the site, as well as on the Home Page. Clients shouldn’t have to dig through a lot of information to find emergency contact numbers.
Pictures of Clients
Pet lovers love to look at pictures of their pets. They often love to look at pictures of other pets as well. Create a gallery on your site that features your ‘satisfied’ customers. Include patient names and the month and year you saw them. This is a good way to show that you are a busy and reliable veterinarian. It’s also a cute way to liven up your website. People love to look at pictures of dogs and cats. Get in on the trend by showcasing your most adorable patients.
Question Submission Form
New clients may have questions they want to ask before they bring in their pet. If your practice is busy and you don’t have a lot of time to talk on the phone, supply a question submission form on your website.
Let them include their name, number, and questions. Give them an estimated response time and then stick to that estimate. Don’t make them wait three days for an answer to a question that could easily be taken care of in a few hours. That’s a good way to lose a potential or existing client.
A client can’t bring their pet to your practice if they can’t find it. Make sure your physical address is easy to find on your page. Include it on the Home page as well as in the page with Hours and Availability. If you can, link to a map of the area to make it even easier for clients to find.
Do you have separate entrances for dogs and cats? Do you ask emergency patients to use a specific door? Do you prefer customers picking up dog food, medications, and other supplies to stay to a certain part of your lobby? It’s important that your customers know any preferences you have when they enter your practice. Be sure to include this information with your location information. Remember, your website is there to assist clients in utilizing your practice. Give them the information they need in easy to find and understand ways, and you’ll have a top veterinary site.