Demonstrating the quality of luxury clothing items through achieving positive reviews and receiving brand recognition among affluent clients will cause sales to increase for any designer clothing company. In order to prepare for the most difficult times, we’ve assembled a list of the top five challenges facing the designer clothing industry. You’ll need to be creative to overcome the obstacles that exist in this industry, yet you’re not alone to fight these difficult challenges. Plenty of marketing professionals are working on ways to amp up the appeal of products just like the ones you’re selling. Check out our list of the top seven marketing ideas and services to increase sales for your designer clothing.
Challenges Facing the Designer Clothing Industry
- Challenge #1: Finding an Audience
One of the major challenges that every business faces is finding an audience that desires its product. Businesses that sell designer clothing have to reach out to consumers that enjoy spending money on luxury clothing items.
- Challenge #2: Maintaining Quality Products
The reason that people are willing to pay a lot of money for a designer item of clothing is due to the brand’s reputation for quality. Your business must show that its products are worth the price you’re charging.
- Challenge #3: Receiving Good Reviews and Publicity
Good reviews and notoriety in the public arena require persistent attempts to appeal to consumer interests. Your content must tap into the topics that interest your audience.
- Challenge #4: Gaining Brand Recognition Among Affluent Clients
It’s increasingly difficult for designer clothing companies to gain recognition among affluent clients who are willing to pay for luxury items. This is because there are many competitive brands that are already making quality products. In order to gain recognition, your brand needs to increase its presence through implementation of strategies that will help your company earn its spot among the top competitors in your industry.
- Challenge #5: Keeping People Interested in Your Brand
It isn’t enough to gain recognition for your brand. You need to maintain brand recognition in the minds of your clients by keeping people interested in your products. This might be as easy as sending a newsletter to customers to remind them about upcoming sales on your website.
Marketing Ideas to Increase Sales
- Idea #1: Identify Your Audience by Ranking Your Competitors
In order to increase your sales, you’re going to need to overcome the challenge of finding new customers. To help you better identify your audience, try ranking your top competitors. This idea helps you find a pattern for the types of customers that will want to buy your products. Compose a list of your top competitors, and take note of the characteristics of other designers. The characteristics that make up your top competitors are likely attributes of your brand, so you will attract similar clients.
You should be able to figure out a solid method for segmenting your customers based on the characteristics of the other companies they support with their purchases. An example of a possible segment you might come up with is: “a type of customer that purchases designer clothing items for the purposes of wearing items to events.”
- Idea #2: Get Your Clothing in an Award Show
One of the biggest moments for any new company that sells designer clothing happens when their brand makes an appearance on the red carpet. Your brand needs to walk among celebrities in order for your customers to feel that your products are worth purchasing. Wait for the magic moment when a television host asks a celebrity about the clothing they’re wearing (which happens to be your brand).
- Idea #3: Versatility
In order to appeal to more consumers, you could try showing how your designer items are versatile in various weather conditions. Also, show people how they’re appropriate for multiple occasions. Quality products should hold together after being exposed to a little rain. Also, you’ll have better luck convincing people to buy your luxury brand if it’s appropriate for multiple events.
- Idea #4: Hold a Fashion Show in Your Town
You’re in the designer clothing industry, so you need to show off your products to people in your city. The best way to showcase your designer line of clothing is to have it strut along the catwalk. Put together a fashion show to increase consumer interest, and sales of your products will follow suit.
- Idea #5: Photos of Your Clothing in Beautiful Places
Beauty is everywhere, so your designer clothing should make use of this principle by orchestrating some fantastic photo shoots in settings that will trigger emotional responses in viewers. You could arrange a shoot to take place in a setting that evokes a sense of nostalgia, or you could choose to have your clothing pop up in a location that is historically significant. People identify with beautiful sunsets and familiar locations, and acknowledging your product in this way might create a sense of self that is worth holding onto by purchasing your product.
Have your photos take place in remote locations to capture a sense of mystery. Imagine what people will think when they see your clothing being worn by models on exotic shores. Occasionally, have a recognizable landmark make an appearance in your photographs to show your clients that your items are popular throughout the world. This idea works with traditional marketing through magazine advertisements, and it works in social media campaigns as well.
- Idea #6: Hire Celebrities to Pose for Pictures
If you want to increase the sales of luxury items, you need to prove that your items are worth the money you’re charging. One way to do this is to hire celebrities to pose for pictures while wearing your brand. A photo shoot with a recognizable celebrity will help create interest in your brand, and this will increase your sales. Try launching a social media campaign to show which celebrities have been trying on your designer blouses, jackets, and caps.
- Idea #7: Conduct Public Demonstrations
Food and beverage companies take advantage of this marketing idea all the time by conducting taste tests with their products. Make your products stand out by comparing them to your competitors’ products in a public setting. Help spread the word about your products by showing how they compare to inferior designs. Word of mouth marketing works because consumers will take brand messages to their social circles to tell more people about your designer clothing company.