Mental health challenges can present themselves in various forms. From depression to addiction, there’s a long list of disorders that must be treated. In some cases, these conditions can be easily recognized. But in other instances, they need to be identified by professionals. If you’d like to play a part in improving mental health then you may want to start your own facility. There are a lot of challenges that come along with this industry. There are also a few key elements that you should consider including on your website when marketing your facility.
5 Challenges the Mental Health Industry Faces
While there are a lot of opportunities in the mental health industry, there are also a few common obstacles that many health providers struggle to overcome. Let’s take a look at the top five challenges:
1. Growing Demand
It’s estimated that more than 40 million US citizens have been diagnosed with a mental health condition. This is especially the case when it comes to depression. Depression leads to a host of conditions including substance abuse. As these conditions worsen, this industry struggles to keep up with the ever-growing demand for behavioral healthcare and at every level.
2. Shortage of Professionals
Not only is there an ever-growing demand for mental health services, but there’s also a shortage of qualified professionals. The industry is in dire need of social workers, psychiatrists, counselors, therapists, and psychologists. In fact, studies show that this need may extend well into 2025.
3. Lack of Facility Space
Mental health facilities often have waitlists. And this is due to the lack of space in the facility. This delays the care that patients need.
While there’s no perfect model of care, many countries fail to embrace diversity when it comes to innovative treatments. Many are hesitant to search for new ways to solve common problems. If this industry is to advance, then there needs to be an exchange of information so that new treatments can be created.
5. Unequal Distribution of Services
One of the biggest concerns in the mental health industry is the distribution of services. The country doesn’t provide care on an equitable basis. In fact, research shows that in certain locations there’s little to no care. This lack of treatment is typically present in the impoverished areas of the country.
7 Things a Mental Health Website Should Include
Despite the challenges that the mental health industry must overcome, it’s still considered to be a worthwhile sector of the medical industry. The key is to attract the right target audience. Here are a few things that you should include in your website design if you want to generate the perfect clientele.
When someone visits your website, one of the first things that they’ll want to know is what types of programs you have. That’s why it’s a good idea to include a section that lists the programs that your facility offers. For instance, do you offer group therapy or do you focus more on the individual? Do you offer programs for detoxification? Your program section will give your visitors a better idea of the approaches you take.
You should also include an admissions section on your website. This page may include information about insurance and payment. You may let your visitors what they can expect upon being admitted. You may tell them what they should bring with them? This page may also offer professional referrals.
Another important page to include on your website is one that is dedicated to the treatments you offer. Specifically, this page will describe the types of mental disorders that you can help with. Do you offer services for people who suffer from addiction? Do you treat bipolar disorder or schizophrenia? Do you have experience with self-harm or ADHD? Perhaps you specialize in OCD or trauma.
If you want to gain the trust of your visitors, then you need to include an About page on your website. This page can offer more insight into your facility. Let your visitors know what your philosophy is. Talk about your key staff members and what each person specializes in. Post photos of your facility so that your visitors can find out decider if they feel comfortable with the environment that you offer. List the qualities that you have that separate you from other mental health clinics.
Considering that there’s a shortage of professionals, you should also include a career section on this page. This will help you to attract qualified candidates for your facility.
One of the best ways to attract your target audience is to include a blog on your website. Your blog should be dedicated to educating your audience about mental health, the types of treatments that are available for certain disorders, as well the signs that they should be on the lookout for if they feel they may have a particular disorder. The more you can educate your audience, the more likely they are to reach out to you for help. You may include posts such as “10 Signs a Loved One Has Bipolar Disorder,” “15 Signs that You May Be Struggling With Depression,” or “5 Ways to Cope With ADHD.”
If you would like to eventually open more than one facility, then you need to let your visitors know that you have several campuses that they can visit. Create a page that lists your locations. You may even include a map for each location. Also, list the phone numbers for these campuses.
Not only should you include the different locations that you have, but you should also let your visitors know how they can get in touch with you. Create a contact page that lists your basic information such as your phone number, address, email address, and fax number. You may even include a form that they can use to contact you directly from the page. You may place this information at the top of your page and in the footer. Just make sure that this information is prominent so that it’s easy for your visitors to find.
The mental health industry is not only lucrative but can be a great opportunity for those who are interested in making a huge difference in society. However, it’s best that you’re aware of the challenges that you’ll have to face. Also, you need to be familiar with online marketing techniques. Specifically, you should invest much of your efforts in creating a website that helps you to gain trust and credibility.