As a home builder, you know that buying a home isn’t just a logical decision, it’s an emotional one as well. When you are designing your website, you have to keep this in mind. Good site design for home builders should appeal to both sides of the equation. In addition to having great content created, and local SEO implemented during the design, below you’ll find seven strategies that will give you a best-in-class home builder site, providing your customers with a great experience and prompting them to choose you as their builder.
Design with the Customer in Mind
As you’re choosing what goes on your web site, think about who you are selling to. A home buyer has specific needs and questions they want answered, and they want to know that they’re working with trustworthy and authoritative builders.
Think of your buyers’ concerns and needs. Then evaluate what it is about your work and your service that appeals to your customers. Do you offer special services that your competition doesn’t? Why are you better than other builders in the area? How can you address concerns in a unique way that makes your customers feel at ease?
The content include on your site has to revolve around your audience and the solutions they’re looking for. While you might be excited about certain brands of building materials or particular training you’ve received, this information shouldn’t be front and center. Your customers care about the finished product and if it can serve them better than any other builder’s efforts. Your site design should both tell and show, through words and images, that you are the best choice for them, and you need to communicate in an appealing way that they’ll understand.
Regularly Update Your Project Photos
One benefit of being a home builder is that your work looks great in pictures. Your customers are visual, and having a product to show them is the perfect way to catch their attention. But home builders know better than anyone that trends come and go in the housing market. That’s why it’s important that your site design plan includes regular updating.
The same tiling and paint trends that look great one year will still look great three years from now, but they won’t be trendy like they once were. You want to show potential buyers that you can create the most up-to-date homes like the ones they’re seeing on TV and on home design sites. Prioritize having professional pictures taken of your most beautiful homes and have them uploaded to your site regularly, removing more dated styles in the process. This will show your customers that you pay attention to the details on your site and in your builds.
Show Clients Your Process
Many people looking to purchase a home are probably doing it for the first time. Home buying can be a very intimidating process, and if your customers have never bought a home before, they probably have a lot of questions for you. A great way to show that you’re both authoritative in your field but also approachable and friendly is to have a page that explains your process.
Your clients might not know the first thing about buying and building a house. You can provide real value to nervous first-timers (or second- or third-timers) by explaining the steps in language they understand. This will cultivate trust and help them feel more comfortable, which in turn can lead to a sale.
Breakdown Your Service Areas
Make it very clear where you are building and selling homes. You don’t want to waste your customers’ time, and you don’t want to waste your own by following up on leads that won’t go anywhere.
If you are building in multiple cities or neighborhoods, dedicate specific sections of your website to each location. Give a little background of each area and provide point of interest maps for site visitors. People who are scoping out places to live want to know the advantages and amenities in their potential neighborhood, and an interactive map can show them why choosing a specific neighborhood—and choosing you to be their builder—would be a great option for them and their family.
Give Virtual Tours
Home buyers want more than just pictures and blueprints these days. While you should absolutely include both of these things on your site, you would be remiss if you didn’t offer virtual tours of your homes.
A virtual tour gives potential customers an idea of what you have to offer. These interactive tours are a great selling strategy because you’re making research easy on your user. They want to understand what a home looks like, but they don’t necessarily want to carve out time to drive to your location and meet to tour a home when they’re in the research phase of home buying.
Virtual tours give buyers an up-close and personal view of what you bring to the table without much sacrifice on their part. It’s an exciting medium as it’s interactive and engaging and a nice change up from photographs.
Provide All the Details
One goal of your site should be to make the research and planning process as stress-free as possible for your potential home buyers. Many sites will offer the bare minimum amount of information then use a call to action to have people request more details or send in their own contact information.
But customers who are seriously considering using you as their home builder don’t want to waste time with vague descriptions and a lot of needless back and forth communication. We aren’t suggesting you detail every expense of a new home project, but it is wise to give an idea of what your homes cost.
You might worry that pricing will drive potential business away. The reality is that everyone has a budget that they are trying to stick to. By being upfront about what customers can expect with pricing, you are saving both them and you time and emotional energy. If the price is doable, they can move forward. If it’s not the right time, nothing is lost.
While virtual tours and photographs are must-haves on every home builder’s site, you can’t leave out floorplans. Buyers want to see your floorplans to have a bird’s eye view of what their home will look like. Floorplans allow them to understand the flow of a home, how big the rooms are in relation to one another, and if your homes will meet their needs.
Floorplans appeal to the logical side of buyers. Plans do the best job of communicating the exact amount of space a home has, the layout, and even how the doors open in each room. Including a way to access plans is an important part of site design that will allow customers to get a better idea of what their home can look like when they choose you to be their builder.
Now you have an idea of the strategies and elements that contribute to a truly impressive home builder web site. Implement these tactics, and you’ll stand out from your competition and show customers why you’re the obvious choice when they’re ready to build their home.
Thanks for reading "Great Home Builder Web Design Includes These Strategies", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.