If you’re interested in starting your own commercial building company, you’ll be happy to know that there’s never been a better time. This industry is on track to increase in growth by 4% by the beginning of 2020. And this leaves a lot of room for new firms to help with the demand. One of the most important factors in starting your own commercial building company is to establish an online presence. Let’s discuss a few challenges this industry faces as well as seven elements that you should include on your website.
This article will answer the following questions:
- How to create the best commercial builder website design?
- What to include in your commercial builder website?
- How to design an award winning commercial builder website?
- What strategies should a modern commercial builder website design include?
- What are commercial builder web design best practices and standards?
- What are some recent commercial builder web design tips, ideas and trends?
5 Challenges of the Construction Industry
Commercial construction is an ever-evolving industry. However, while there are new buildings going up every single day, few people understand what’s actually going on behind the scenes. There are various hurdles that construction managers need to overcome in order to ensure that their project is on-budget and their commercial building is structurally sound. Here are some of the most common challenges.
1. Green Building
Over the last few years, green building has been gaining a lot of popularity. There are various technologies and new products being used in order to make buildings more efficient. Along with these changes have come new laws. These laws are designed to help protect both public health and the environment. However, when builders are unable to secure the proper permits or fail to fully understand the requirements it often results in huge delays that can hurt the company’s reputation and possibly lead to legal problems.
2. Increasing Regulations
Commercial builders have to deal with regulations from local, state, federal, and county governments. These regulations typically lead to restrictions on permit requirements, building codes, environmental laws, and licensing requirements. And it takes a lot of time and money to make sure that all of these regulations are adhered to. Not only that, but projects can often be stalled due to political and social pressures.
The construction industry tends to deal with a significant amount of fatal injuries–more so than any other industry. On any given day workers are exposed to workplace safety hazards such as electrical shock, scaffold collapses, falls, and repetitive motion injuries. The costs of these injuries can add up to be in the billions.
4. Lack of Skilled Workers
Commercial building companies often find it very difficult to attract employees who are experienced and highly skilled. And that’s because many people prefer to avoid all of the dangerous conditions and physically demanding aspects of this job. This means that projects can sometimes be inconsistent and lack quality.
5. Time Constraints and Delays
When it comes to the commercial construction industry, time is money. When there’s a delay in the project, it can sometimes mean a loss of tenants, clients, or customers. So this forces commercial builders to work against tight time constraints and on a small budget. Unfortunately, there are various factors that can get in the way of these strict deadlines such as bad weather, remote access issues, workspaces that are currently occupied, and malfunctioning equipment. Each of these issues can hurt productivity which can add a lot of stress.
7 Things a Commercial Builder Website Should Include
The key to distinguishing yourself from the rest of your competition is creating an online presence that’s memorable. This can be easily done with the help of a great website.
Along with having a great web design for your commercial builder, having optimized website code, and a top-rated SEO strategy to help amplify your content, take a look at a few things that every commercial builder website should also include in their design..
The first thing that most of your visitors will search for is your portfolio. They’ll want to get an idea of what types of buildings you’ve previously worked on. They’ll also be interested in what industries you’ve worked with. Do you have an understanding of what goes into building a healthcare center? Do you have experience with retail stores? Have you ever worked on office buildings? What about a senior living facility? Make sure that your portfolio is diverse so that your visitors can get a sense of what your company is capable of.
Another thing your visitors will be interested in is what types of services you provide. If you want to show how flexible your company is and that you’re able to meet their needs then include a services page. For instance, do you provide pre-construction services such as help with budgeting and risk assessment? Do you help your clients select a subcontractor?
Would you like to add a personal touch to your website? If so, then you should consider including a page for the community work that you’re involved in. Perhaps you’ve built a special playhouse for underprivileged children. Maybe you’ve built homes for struggling single parents. Has your company donated a certain amount to a cause that you’re particularly passionate about? Your community page is a great way to show that you’re interested in putting your skills and manpower towards something that helps society.
One of the best ways to give your future clients a better idea of the type of company you are is to include a section that addresses your philosophy. For example, if your company revolves around the idea of being innovative, then let your visitors know. Tell them that you have the most recent technology, best practices, and methodology to create projects that are extremely innovative and groundbreaking. You may even show images of the type of technology that you use in your projects.
5. Company Page
A company page is a great place to offer basic information about your business. Let your visitors know when your company was started. How much experience do you have in construction and what made you start this company? What makes you stand out from other commercial building companies? What assurances can you offer your customers?
When it comes to choosing the best commercial builder, there’s hardly anything more effective than testimonials. And that’s because people tend to rely heavily on word of mouth and recommendations. So it’s a good idea to include a few detailed testimonials on your website. Ideally, these testimonials should address key factors such as your ability to finish the project on time and according to budget. They should also highlight your ability to deal with unexpected challenges.
If you want to show your potential customers how knowledgeable you about your industry then you should include a blog. Your blog posts may address your latest projects and show progression pictures. It may offer advice about how people can choose the right commercial builder for their next project. You may provide a checklist for building permits. The best thing about including a blog is that not only does it increase your credibility, but it can also position your company as a leader in the industry.
Starting your own commercial building company takes a lot of planning and hard work. This is especially the case when it comes to your website. You need to include elements that inspire your visitors to get in touch with you and schedule an appointment. We’ve just discussed the elements that are the most essential for every commercial builder. Luckily, these elements are easy to implement in your design.
Thanks for reading "How To Create A Great Commercial Builder Web Design and SEO Strategy", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.