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10 Tips To Run a Profitable Giveaway Campaign For Your Small Business

Creating a giveaway is a great way to get your business noticed. It can also increase your brand awareness and help you create relationships with your audience. It’s also a good way to generate new customer leads. When developing your giveaway, you want to make sure that it’s promoting your company in a positive way and is worth your time and effort. Below are some ways to accomplish those goals.

1. Give Away a Relevant Prize

The first thing you’ll need to consider is what type of prize you want to giveaway. You want to pick something that people would be interested in, and it should also be something that highlights your company and brand. For example, if you sell swimsuits, then giving away ski passes isn’t going to appeal to your audience. Booking them a trip to a beach in Florida is a better option.

2. Choose the Giveaway Type

There are many options to choose from when it comes to types of giveaways. The most common types are contests, sweepstakes and lotteries.


If you decide to run a contest, then you are expecting the entrants to show off some skill or put in some effort to the win the prize. The winner of a contest is decided by judging their skill or effort and determining that its better than everyone else.


For a sweepstakes, the winner is picked randomly. When you run this type of giveaway, anyone and everyone has the opportunity to enter (assuming they adhere to your rules and regulations). This means that making purchases or sending money won’t increase their chances of winning.


Should you decide to run a lottery, then people are entered to participate after making a purchase or giving a monetary contribution. Depending on the rules and regulations within your state, you may not be allowed to run this type of giveaway.

3. Choose the Right Platform

After you have picked a relevant prize and you know what type of giveaway you are going to run, you then need to pick the right platform. Many companies post their giveaways on their social media sites or websites. Social media sites are a great place to post them because you have the opportunity to get in front of a lot of people.

If you decide to post it on your website, this could increase the amount of traffic you get. You even have the option of posting the giveaway through email. This is a great way to ensure that you are targeting your intended audience.

4. Have a Deadline

You need to have a deadline for when people can enter the giveaway and make sure that it is clearly stated on the page. There are many benefits to having a deadline, including creating a sense of urgency in people and getting them enter as soon as possible. It also avoids late entries and keeps people from getting upset because they won’t miss their chance to enter.

5. Have Clear Rules

Making sure your giveaway adheres to local or state laws and regulations is imperative. You don’t want to get in trouble or fined because you did something wrong. Thus, you need to have clear rules when running your giveaway. Some of the things you’ll need to consider include:

  • Eligibility requirements, including age and location
  • That no purchase is required and that purchases don’t increase the chances of winning
  • When the winner will be chosen and notified
  • How the winner will be judged if it’s a contest
  • What the privacy laws are regarding the winner’s identity
  • What the odds of winning are

The site where you are running the giveaway might have rules and regulations as well. Make sure to check all of these things before posting your giveaway.

6. Promote Your Giveaway

Once you get your giveaway set up and it complies with all rules and regulations, then you’ll want to promote it. No matter where the giveaway is posted, whether on social media, your website or in an email, let people know about it. You can also use all of these places to share the giveaway link and details.

You might even consider taking out social media ads or PPC ads to promote your giveaway. Should you decide to send out mailers or develop a radio ad, these are other ways to let people know what’s going on. The more places you promote your giveaway, the more chances people will see it and enter. It’s a great way to get exposure for your business.

7. Allow Your Audience to Share Your Contest

In addition to you promoting your giveaway, make it easy for your customers to share it as well. You could even make this one of the requirements for entry. This is another way to get your brand and company information in front of audiences that you may not have had access to previously.

8. Track Your Progress

To ensure that you are getting good engagement with your giveaway, make sure you are tracking your progress. This is where analytics will come in handy. If you find that you aren’t getting the traffic you had hoped, take the time to make some tweaks so that the giveaway is more appealing to customers. You may also need to increase your promotion and add some more paid sites to get your information noticed.

9. Pick a Winner

Once the deadline has passed, per your rules, you’ll need to pick a winner and then notify them. You’ll also want to let everyone else who participated in the giveaway know that the winner has been chosen. Depending on the rules and regulations, you may or may not be able to release the winner’s name. Stay in compliance so that you don’t get into trouble and upset your audience because you violated their privacy and trust.

10. Encourage Everyone to Look for the Next Giveaway or Check Out Your Site

After the giveaway has ended and the winner has been chosen, don’t miss the opportunity to stay engaged with your new-found audience. This can be done by encouraging them to sign up for your newsletter so that they know when the next giveaway is. It’s also a good idea to direct them to your site so that they can check out the amazing products you have to offer.

Running a giveaway is a great way to find and interact with your audience. It can also get your brand and company seen by people who may not know of your existence. To ensure that your giveaway is profitable and beneficial, make sure you are in compliance with applicable laws and regulations and give away something that people want.

Thanks for reading "10 Tips To Run a Profitable Giveaway Campaign For Your Small Business", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.

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